THE MEDIA: REGULATORY ASPECTS

ADVERTISING AND PUBLIC RELATIONS THE MEDIA: REGULATORY ASPECTS OF THE PRESS, TELEVISION AND ADVERTISING INDUSTRY. “The role of the media goes much further than simply providing information about events and issues; media also play a formative role in society … they are largely responsible for forming the concepts, belief systems and even the language … which citizens use to make sense of, and to interpret the world in which they live… In other words, media play a …

…social and economic factors. Therefore, it is necessary in adapting regulatory tools towards new developments and changes in the media landscape, as and when they occur. Bibliography Arens, William F, 1999, Contemporary Advertising 7th ed, Irwin/McGraw-Hill, Boston. Belch, George E. and Michael A. Belch, 1995, Introduction to Advertising and Promotion: an integrated marketing communications perspective, Irwin, Chicago. Windschuttle, K, 1988, The media, a new analysis of the press, television, radio and advertising in Australia, Penguin Books, Melbourne.