Television and Commercialism

Excellent essay on commercialism in our society - Television is populated with images which are superficial and lack depth. Programs look more like ads and ads look more like programs. All this leads to a close circle of consumerism. The three excerpts relate to these unifying ideas thus the validity of their argument.                  'Surface is all; what you see is what you get. These images are proud of their standing as images. They suggest that …

…our lives. For instance, if a child has a He- Man sword he too will have the ' Power of Grayskull.' These images try to place the product's image onto the image of this transformation and eventually lead to a purchase. (16).         ' If we want a different set of images on the screen, we'll have to produce not just better plots, but a different production system with different goals in a different world.' (17).