The Body Shop International: US Operations

Question 1 Anita Roddick and the Body Shop In 1976, Anita Roddick opened her first Body Shop store in Brighton, England, with £4000 in borrowed funds from a bank. She began by selling a small range of skin and hair care products made from natural ingredients (Roddick, 1991, pp. 19, 76). In the beginning, Roddick did not possess the skills necessary to run a large organization. This can be seen when the Body Shop International (BST), at first, had no business …

…Groups, the Triple A Foundation, Wellington Roddick, A. (1991), Body and Soul, Crown, New York Roddick, A. (2000), Business as Unusual the Triumph of Anita Roddick, Thorsons, London Solomon, L. D. (1993), On the Frontier of Capitalism: Implementation of Humanomics by Modern Publicly Held Corporations: A Critical Assessment, Washington and Lee Law Review, Lexington, Vol. 50, Iss. 4 Wheelen, T. L. and Hunger, J. D. (2000), Strategic Management and Business Policy Entering 21st Century Global Society (7th ed), Prentice Hall, America