The Coca Cola Company

The Coca-Cola Company Table of contents 1. Introduction 3 2. History 3 3. Corporate Strategy 4 4. Product Line and New Products 5 5. Marketing Strategy 6 6. Bottling Companies 6 1. Introduction The Coca-Cola Company is the world's largest beverage company and owner of the world's most recognised trademarks and best selling soft drinks. The latter is available in more than 195 countries. Coca-Cola has 47% of the worldwide market share in soft drinks: 80% of its earnings come from outside North America. The over-riding message in the company's literature …

…accounts for 7. Literatur- / Quellenverzeichnis The Coca Cola Company; available from http://www.coca-cola.com News articles; available from http://news.moneycentral.msn.com Allen, Frederick; Coca-Cola-Story: Die wahre Geschichte, Köln 1994 Biedermann, Ulf; Ein amerikanischer Traum: Coa-Cola. Die unglaubliche Geschichte eines 100jährigen Erfolges, Hamburg [u.a] 1985 Fritz, Helmut; Das Evangelium der Erfrischung: Coca-Cola – Die Geschichte eines Markenartikels, Siegen 1980 Greising, David; Die Welt soll Coca-Cola trinken: So machte Roberto Goizueta Coca-Cola zur Nr.1, Landsberg/Lech 1999