The Marlboro Man

He’s a symbol of rugged individualism, masculinity, and the American West. In the history of advertising images, he stands alone at the top. How big is the Marlboro Man? Bigger than anybody ever dreamed up to promote a product. He was ranked number one on the top then list of icons of the 20th century, according to a special issue of Advertising Age magazine (Wilson 1). Though the choice of the Marlboro Man as the …

…came down from his billboards, scoreboards, doorways, and double-page spreads in Sports Illustrated (Carrier 2). Nonetheless, the successful image and appeal of the Marlboro Man had made him the top advertising icon of the century. What will the West, or America, be like without his image? Table of Contents Topics Page Introduction 1 Creation of the Marlboro Man 1-2 Marlboro Men Models 2-3 Appeal and Image 4-5 Statistics 5-6 Harm and Opposition 6-7 Conclusion 7-8 ------------------------------------------------------------------------ **Bibliography**