The Strategy Process

Creating a strategy The perfect situation is to have no competition at all. In today’s competitive environment you might think this is inconceivable. Perhaps you need to reconsider because there are organizations that have succeeded in developing non-competitive environments by playing the game differently. In every industry we can identify the leaders. These leaders have shaped the rules of their game. Competitors tend to copy the leader’s strategy and get caught in a …

…thought out and implemented it can be extremely effective, as we have seen in the above examples. It is very difficult for a leader to respond to a competitor with a distinctive strategy. The leader’s organization is structured to do business according to the rules it has set. Changing or modifying that structure is not so easy and in certain cases can take years. This can be a tremendous opportunity to gain market share.