The operation of David Jones Ltd utilizing Michael E. Porter's Theories and focusing on the retail industry.

Table Of Contents Table of Contents i Executive Summary ii Introduction iii Discussion(Porter's Theories) iv Discussion cont`d v Discussion cont`d (Value Chain) vi Discussion cont`d vii Recommendations viii Reference List ix Executive Summary This analysis of David Jones Ltd being presented via Porter's theories show the companies strategic position in the retail industry is really strong and visible to the customers and consumers. Aiming to present the threats of new entrants …

…the barrier to entry. Reference List ·Course outline of MKF3141, David Jones article p2, 2001 ·David Jones website: http://www.davidjones.com.au/home.jsp ·Lecture notes: MKF3141 (Porter's theories), wk2, 2001 ·Porter and Millar (July-Aug 1985) Competitive Advantage, 1985 and also 'How information gives you competitive advantage' Harvard Business Review. ·Porter's theories website: http://users.wmin.ac.uk/~coakese/sim/porter's_theories.htm ·Waud N. Roger (1996), economics, Addison Wesley Longman Australia Pty Ltd, 95 Coventry st, South Melbourne 3205 Australia.