Tobacco Marketing

Tobacco marketing has long been a part of the adolescent experience. Images of the Marlboro cowboy and Joe Camel are familiar to generations of former and current adolescents. Recent changes in tobacco legislation have restricted advertising methods available to the tobacco industry. Gone are the days of cartoon images and cowboys that proved highly successful in marketing tobacco to youths. Today’s tobacco advertising is more confusing and sophisticated, designed to reduce the direct marketing …

…anti-tobacco attitudes and beliefs. (Farelly, et al, 2002). Studies have shown that an aggressive national tobacco countermarketing campaign can have a dramatic influence within a short period of time on attitudes toward tobacco and the tobacco industry. Associated with the attitude changes were reduced intentions to smoke. If these changes foreshadow the future of tobacco attitude and consumption, countermarketing campaigns are on the path to changing the image of the tobacco industry and reducing tobacco use.