United colours of Benetton

UNITED COLOURS OF BENETTON – TOSCANI’S ADVERTISING CAMPAIGNS Over the years, advertising has become the single largest source of visual imagery in our society. No matter where we look, we see advertisements trying to sell us everything from food to cars. We often see images of beautiful people enticing us to spend our money on products we think we need, hoping that by purchasing the product we too will reap the benefits of owning it. …

…are well educated and can afford to purchase the products shown. However, we must realise that we are dealing with a new form of advertising, and evaluating it with the old fashioned concept of what advertising should be. I believe that in our society today, we should try to open our minds to consider the possibility that these advertisements are a real attempt to help the world and not another corporate attempt at consumer manipulation.