Urban Legends

In the journals entitled “Virtual Urban legends:’ Investigating the Ecology of the World Wide Web” by Edmund Chattoe and “Emotional Selection in Memes: The Case of Urban Legends” by Chip Heath, Chris Bell, and Emily Sternberg, the spread of urban legends across the internet is the issue at hand. While Heath, Bell and Sternberg seem to take a more direct view on the issue making the point easy and with lots of examples and studies …

…how much does the particular legend is going to last. Although both articles are extremely well written, well researched, only Heath, Bell, and Sternberg seem to explain it in such a way that its understandable to most people even those with limited knowledge of urban legends. And although Chattoe does a very well job explaining how a urban legends replicates it uses to much technical wording on his paper, leaving some of the readers confused.