Using Porter's five forces to analyse Telstra Australia

Business Structure Telstra is Australia's leading fully integrated telecommunications and information services company. Telstra's organizational structure consists of Telstra Retail, Telstra Mobile, Telstra Country Wide, Telstra Wholesale, Telstra International infrastructure Services and Network and Technology Group. They offer a range of services from landline telephony, to complex mobile services, to high speed broadband. As required by the legislation, the Federal government remains 50.1% majority shareholders. However, the majority of the market shares are concentrated on several …

…By rationalizing the business segments, Telstra can effectively reduce cost of operation, raise the productivity lessen the impact of industry environment, and improve stakeholders' value. 3.         Common vision of staff, which involve enhancement of staff commitment and customer services, providing customers value-added and integrated services at lower price. 4.         Focused investment in R&D and new profit-potential project. Low debt financial position and adequate cash reserve. Low debt to asset ratio and adequate cash enable it