Versace

Versace designed for the Italian fashion labels De Parisi, Genny, Callaghan, Alma, and then for Complice in 1974. The work for Complice, which he fully conceived himself marked the first occasion where his own name was included in the brand name. In 1978, Versace opened his first boutique in Milan's Via della Spiga, still selling other labels to complement his own collections. Soon, with the growing popularity of the Versace style, boutiques started to spread across the …

…million). In 1996, sales of 854 billion Lira ($553 million) were achieved without revenues from license agreements; in 1995 684 billion Lira ($420 million). In 1994, these direct sales were only 610 billion Lira ($378 million). Pre-tax profit was at 178 billion Lira ($115 million) in 1996; 13.6% up from 1995. 80% of these total sales were achieved outside of Italy. The future plans of the company is in Donatella’s hands. The family says business will continue as planed, because that the way he Gianni would have wanted it.