Visual Advertising

Visual Advertising The world of advertising is the foundation for how a company communicates its product to the consumers. Here a complex struggle takes place continually to gain the attention, even for a second, of a potential buyer. The footwear industry is no exception, and when combined with the semiotics of today’s culture advertising campaigns often are a chore to understand. With a close examination of two ads, we will be able to understand …

…ads are targeted at someone who esteems running very highly in life. Each ad of the series showed an athlete putting her training above everyday tasks of answering the phone, checking email, or receiving a fax. According to the New Balance web site, the company has spent $13 Million on print and television advertising. Obviously their effort has not been as effective as Nike, but the company relies more on the grassroots advertising and product quality.