" Marketing is more than just selling and promotion". the definition of marketing and its different stages.

Marketing is more than selling and promotion The primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing summarizes many activities in a business. Marketing, in fact, refers to any activity undertaken by a firm that has been designed to plan, price, promote and distribute ideas, goods and services to …

…not only focuses on fulfilling the customer's want-satisfaction, but also satisfying society. These four approaches in particular show, that marketing is more than promoting and selling a product. They could be compared with the four P´s (product, place, promotion and price), which are normally used to describe the process of marketing. But the concepts of marketing, production, product, selling and society marketing give another view into the difficult and never ending process of marketing.