american bungalow

The article “Manufacturing and Marketing the American Bungalow” by Scott Erbes discusses the effects that The Aladdin Company had on the American Bungalow. The Aladdin Company was a main manufacturer of these mail order homes. By intense marketing and propaganda the Aladdin Company, along with several others, was able to promote and sell these precut homes by mail. The Aladdin Company was founded in 1906 in Bay City, Michigan by William and Otto Sovereign. William and …

…vacation get away they were able to appeal to those who worked and were stressed and needed a way to escape from life’s worries and they also appealed to the middle class because of their inexpensive homes that eventually became the year round homes for many. The bungalows were very popular and culturally they created a whole new aspect of what it meant to live in a middle class home in the early 1900’s.