consumer behavior observation

Consumer Behavior Observation I chose to observe a car salesmen for my observation paper who happens to be a friend of mine. The observation took place on a saturday totaling roughly about two hours of observation time involving two different customers looking to purchase a vehicle. The dealership sells both new and used vehicles. During this time I noticed several different sales techniques that were used that I will try to analyze throughout this essay. …

…on the new car are sometimes severely limited by the amount of money banks will lend towards a new car transaction. This is definetly the technique that he was trying to use on this customer. Seeing that he was a younger person and his credit was not a-1 he probably felt that it would be difficult to get him approved resulting in a waste of his time untill he saw the trade in. ------------------------------------------------------------------------ **Bibliography**