defining design

defining design “Graphic Design, so what exactly do you do?” This is the reply that I invariably receive from anyone who enquires as to what it is that I study. The simple fact is that most people have very little idea of what graphic design actually entails and this is primarily due to their lack of understanding of the term ‘design’. For a practise that carries such deep-seated global importance ‘Graphic Design’ is a term …

…irony is that the exact same forces whether, social or economic, that are changing design, were in the beginning, caused by design, this fact itself is tribute to the disciplines importance. However in a world increasingly reliant on the spread of information along with cultural development, it is undoubtedly the case that good, unobtrusive design and those who fabricate it will continue to be recognised as important catalysts in the unstoppable charge for improved living.