emanual ungaro

Ad analysis: Emanuel Ungaro in “W” magazine. Due to the nature of its articles, the display of designer clothing and women accessories, this magazine can be considered a woman’s magazine that targets a specific type of women. Targeted are single and professional women interested in the world of fashion, celebrities and new trends. The chosen ad inverses the standard roles in the industry of advertising. The role of the female model as sexual object …

…statue is subordinated to the control of the female model. - The female is acting while the statue is used and abused. - The female model survives and comes empowered after killing or destroying the statue (old male philosophy). 4) The claim of the ad can certainly be achieved if we conclude that: retaliation, abused, objectification, diminishing and empowering is the route for the conciliation of the differences between the genders. - Can it be done?