french revolution

friendliness and was the most desired color for corporate imagery…” (Hine Pg.221). This is related to the emotional qualities the box creates. The box has the background of blue with Tony the Tiger and his saying, “They’re GR-R-REAT!,” in orange underneath him. On one particular package Tony is surfing which younger children find very attractive and stirs their emotions of excitement and “coolness.” On a different note, more rational cereals found in supermarkets would …

…taste. Kelloggs is capable of producing wide variety of cereals for many types of consumers. I think Kelloggs’ Frosted Flakes could really expand their capabilities towards other food products. Management could design a sports drink with Tony the Tiger on it that could be marketed toward younger athletes who need a little “help” from the orange tiger. They could even go as far as creating Frosted Flake granola bars, Frosted Flakes cookies, etc… ------------------------------------------------------------------------ **Bibliography**