gender anylsis

He strides toward us in navy and whit, his body muscled and heavy-set, one arm holding his casually flung jeans jacket over his shoulder. A man in his prime, with just the right combination of macho and sartorial flair. He is also black. She is curled and giggling upon a chair, her hair loose and flowing around her shoulders, leaning forward innocently; the very picture of a blossoming, navy flower. She is white. They are …

…As we are told by the caption, men should “hard”. Furthermore, men and women are opposite creatures, as different as two side of a coin. This ad is supposed to cause us to want to meet these so called requirements, but is feels me with a feeling of sadness that this is what our nation values as important or desirable. It perpetuates the myth that men are stronger and in a note better than woman.