lobby cards

Zaza, the lobby card I have chosen was a film based on a 1904 French play by Francois Berton and Charles Simon. Zaza was a successful film played by nearly every major actress of the day. To quote Paramount, It is a story of ‘sawdust and tears, backstage rivalries, dramas and heartbreaks’. For this Lobby card Paramount’s advertising department has ingeniously incorporated the style and feel of the nineteenth century French posters of Toulouse-Lautrec. This …

…only one flaw as far as I am concerned and that is the major misplacement of the text. I think it would look better situated further down the page with the title a little larger. The overall impression I gained from this piece is one of utter amassment at how the modern world of cinema advertising could drop the idea of using fine art to sell films in favour of nudity of violence. ------------------------------------------------------------------------ **Bibliography**