marketing of tobacco

I. HISTORICAL BACKGROUND The United States is the world’s second largest tobacco grower. Thus, tobacco is an important cash crop and the cigarette manufacturers play a very important role in the U. S economy.(7:2) Approximately 500,000 Americans die every year as a direct result of smoking (1:66). As the U. S. population becomes more health conscious, the number of smokers is decreasing every year. However, the tobacco industry has remained prosperous due to the continuing demand …

…come. REFERENCES 1. Cashin, John R. “Warning: Insurers may get Smoked !” Best’s Review-P/C Oct. 1996: 64+. 2. Constantin, James A., and Jack J. Kasulis. “Marketing” Grolier Multi-Media Encyclopedia. Ver.8.0,1996. 3. Rosenfield, James. “Smoke and Fire: Mail-order Cigarettes?” Direct Marketing Dec.1996:34-36. 4. Rotfeld, Herb. “Tobacco Firms are Efficient Marketers Should they be ?” Marketing News 9 Sep. 1996:4+. 5. Smolowe, Jill. “Crushing Big Tobacco” Time 30 June 1997: 22-27. 6. Teinowitz, Ira. “Market Implications of Liggett Pact Questioned”. Advertising Age 24 Mar. 1997: 3+. 7. “Tobacco” Grolier Multi-Media Encyclopedia. Ver.8.0,1996.