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motorola
There are numerous cellular service providers in the United States. With the recent boom in sales in the consumer market it is important that Motorola clearly define it’s current market segments and identify any we have over looked. Because of the fierce competition, it is also very critical that we explore the needs and wants of the potential cellular customer. Right now, the Motorola Company sees everyone as a potential customer. Going wireless has
Systems to help with the more advanced development of this product. A possible alliance with a major email provider, such as Yahoo, may also be called for. Motorola would then be able to offer a service for consumers to have the ability to check their existing e-mail accounts from their handsets. The alliance would prevent Motorola from having to develop its own email servers and give them a more reputable E-business to be associated with.

