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Car safety is an issue that concerns people across the Nation. Millions of Americans die each year due to fatal car accidents. The demand for safer automobiles is ever increasing. The Saturn Corporation recognizes this demand and has begun focusing its advertisements on America's need to feel safe. Saturn brings together setting, color, and a main focus to create the image of a safe car company. In one particular Saturn ad, a Saturn worker stands …

…uilt to protect the consumers and their families. The caring and sheltered way the worker is holding the child, shows that Saturn has everyone in mind while doing safety tests on their cars. Safe cars, nowadays, are an important thing to Americans. Saturn's advertising uses setting, color, and a main focus to fulfill America's need to feel safe. With hundreds of accidents happening every day, a car company that cares about safety is vital.