pepsico

1. Introduction: 1 What is PEPSICO? 1 Brief History of PEPSICO 1 Business Segments 1 Frito-Lay 1 Pepsi-Cola Company 2 Tropicana 3 2. Company Analysis: 4 External Analysis 4 PEST Analysis: 4 Porter’s Diamond: 5 Five Forces 8 Internal Analysis 9 Porter’s Value Chain 9 Boston Consulting Group 12 Financial Analysis 13 SWOT 14 Strength 14 Weakness 14 Opportunities 14 Threats 15 3. Conclusions 15 Marketing 15 General 15 4. Recommendations 16 Bibliography 17 Appendix 17 Appendix I 17 Appendix II 17 Appendix III 17 Appendix IV 17 Appendix V 17 Appendix VI 17 1. Introduction: What is PEPSICO? PepsiCo is one of the most successful beverage and snack food business …

…well to try to penetrate in undeveloped markets, where its competitors are not established yet (i.e. Chinese market). Bibliography Lamb Hair McDaniel (1998) Marketing. Ed. South Western. Richard Koch (1995) Guide to strategy. Ed Financial Times Pitman Publishing G. Johnson & K. Scholes (1999) Exploring Corporate Strategy. Ed. Financial Times Prentice Hall J.L. Thompson (1997) Exploring Corporate Strategy. PepsiCo Annual Report (1999) http://www.pepsico.com Appendix Appendix I Appendix II Appendix III Appendix IV Appendix V Appendix VI