women in advertising

Perception of Women in Marketing The American woman of today can never be too thin or too pretty. In most cases thin equals beauty, so the present ideal is a thin, fit, radiantly healthy, young woman. In magazines filled with models, on billboards, and television, the message of what women should look like is everywhere. The presence of these images in effect shapes the image of women today. Advertising is a powerful educational force in …

…of this endeavor for perfection? "One out of every 4 college aged women has an eating disorder. A psychological study in 1995 found that 3 minutes spent looking at models in a fashion magazine caused 70% of women to feel depressed, guilty and shameful. Finally, the question remains...is this healthy? Is the current image for the "ideal woman" healthy for the women of America? Works Consulted Mikki Taylor. "Images of Women in the Media." Essence Magazine Volume 31 (2001) 40-41