Frequency and Club marketing

Frequency Marketing Defined: Frequency marketing is the term applied to any program designed to generate brand loyalty and cultivate a long- lasting relationship with customers. Specifically, it encourages and rewards the ongoing purchase of products and services. Frequency Marketing Frequency marketing has existed in one form or another for a long, long time... One of the early programs began in an A&P grocery store in New York City with trading stamps. Stamps were collected …

…to identify their most valuable customers are, seek to maintain their loyalty and their business from these customers in particular. It has been found that a companies best customers are worth up to six times more then new customers. ------------------------------------------------------------------------ **Bibliography** Frequency marketing is the term applied to any program designed to generate brand loyalty and cultivate a long- lasting relationship with customers. Specifically, it encourages and rewards the ongoing purchase of products and services.