O Pioneers

When assessing the impact that certain media will have on public audiences, one must consider the audience themselves and their preference towards a certain form of entertainment or education. Individuals who are in need of information, entertainment, and escape or any number of other uses can turn to television for gratification of that need. Among college students, for example, this preference can be explained best in terms of social theories-- which would suggest that TV …

…a certain extent to keep the same channel on and at least hear the ad in the background. They might now recall it consciously, but an ad that repeats a brand name many times may very will indeed influence their opinion when shopping. And so despite the artistic advantages of print ad, new media really does have ultimate advantages the written word and the state picture. A wise company will certainly seek to employ both...