Upscale Steak Houses

Running head: UPSCALE STEAK HOUSES Upscale Steak-House Restaurants (Trend or Fad?) Denis Boucher Dean West November 30, 1999 Upscale Steak-House Restaurants (We found the Beef) Where's the beef? There is no lack of quantity or quality of product at upscale steak-house restaurants. Who would have ever thought that people would stand in line to pay an average of $65 for a steak? Not so long ago, beef was taboo for the young, upcoming, physically fit executive. Today, however, …

…Hardesty, G. (March 19, 1998). Beef's return to popularity brings steakhouse chains to Orange County, Calif. Orange County Register (CA), Retrieved October 1, 1999 from the World wide Web: (http://firstsearch.altip.oclc.org/FETCH) Hayes, J. (October 28, 1998). Hotels 'steak' claims on high-end beef business. Nation's Restaurant News, Retrieved September 26, 1999 from (http://firstsearch.altip.oclc.org) Kramer, L. (July 13, 1998). Steak house rivals ready new round of national ads. Advertising Age. Retieved October 1, 1999 from (http://bess.fcla.edu/cgi-bin/sgiwrap)