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mkt plan for coke product
Date Submitted: 03/09/2002 18:59:55
Length: 4 pages (1046 words)
Views: 62033
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…of Coca-Cola products that were bought in cases. Coupons will also be disturbed nationally in newspapers, weekly for the month. Direct marketing will also be used by e-mail our current registered customers from our website. They too will also receive a free sample bottle of Ko Cha Ka Den. Using the combinations of direct marketing and the advertising strategy Coca-Cola expects fortunate outcomings for the new product. An expected 20 million samples are estimated for circulation.
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