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Jakob Nielsen Quotes

«People pay horribly little attention to their intranets, ... People used to think intranets were where all the action is. Right now, it's abandoned territory.»
Author: Jakob Nielsen
«The Internet is about usability, ... The computer industry has been able to ship difficult-to-use products because you buy first, and then you try to use it. With the Web, usability comes first, then you click to buy or become a return visitor.»
Author: Jakob Nielsen
«Animation is used as a blunt weapon,»
Author: Jakob Nielsen
«TrustE icons, ... are useless. No one understands what they mean.»
Author: Jakob Nielsen
«People give up if the item is not found where it's expected to be,»
Author: Jakob Nielsen
«You don't just want to just shoot them off into e-mail land.»
Author: Jakob Nielsen
«If your users have many questions, it's a failure of your primary site design. It becomes not so much customer support, as much as customer complaints,»
Author: Jakob Nielsen
«[First, most rely too much on unnecessarily complex charts. With professional investors using their own high-end charting software,] there's no reason for companies to have overly fancy tools on their own investor-relations sections, ... Complicated charts scare novice investors.»
Author: Jakob Nielsen
«Investors want to understand what a company does, ... Tech companies seem incapable of explaining their products in layman's terms, preferring to keep it a deep secret what they do.»
Author: Jakob Nielsen
«Before, once it has been aired, it's gone, and it doesn't really contribute to our knowledge space.»
Author: Jakob Nielsen

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