1. What are the two or three main features of Google that led to its success as the number one search engine and what features should its competitors add to overtake Google as the top search engine?

In this era of information research and management, there is an Internet Search Engine (ISE) that stands above the rest. Google has been the number one ISE for many years because of its speed, size of database and simplicity. In the business world and at the personal level everyone looks for efficiency to enhance time management and increase profits. Google's competitors must enlarge to their databases, while maintaining the quality of their search results. In …

…of the Internet surfing population, it is clear that their competitors must improve their search engines if they want to overtake Google as the top ISE. 1 United Business Media, TechWeb, April 24, 2003 http://www.techweb.com/tech/ebiz/20030424_ebiz 2 BBC News UK edition, March 2004, http://news.bbc.co.uk/1/hi/technology/3515620.stm 3 Source: Neilsen/NetRatings, 2004 4 Search Engine optimization, December 2003 http://www.onespace-search-engine-optimization-placement.com/ 5 United Business Media, TechWeb, Thursday, April 24, 2003 http://www.techweb.com/tech/ebiz/20030424_ebiz