A Marketing Analysis of County Galway

Table of Contents 1.Introduction 2.Why Galway? 3.Galway in Brief 4.PESTE Analysis of County Galway 5.Organisational Structure 6.County Galway Tourism Development 7.County Galway SWOT Analysis 8.Marketing Mix 9.Conclusions 10.References 1)Introduction It's not all that difficult to market County Galway: it already viewed by its locals as having a rich heritage and it is seen in long tradition nationally as the Cultural Capital of Ireland. In the course of this essay, I want to examine whether Galway …

…of Marketing, 2nd Ed, McGraw-Hill Publishing Company. Reports Bord Failte, Operational Programme for Tourism 1989 -1993 Operational Programme for Tourism 2000-2006 Ireland West, Tourism Development Plan 1993 - 1999 Tourism Development Plan 2000 - 2006 Udaras na Gaeltachta, Tourism in the Gaeltachts, 1999 Hyperlink Based Resources www.bordfailte.travel.ie www.galway.ie www.galway.net www.galwaytourism.ie www.gmit.ie/travel www.gulliver.ie www.irelandtourism.ie www.irelandwest.ie www.spiritofgalway.com www.needahotel.com www.udaras.ie