A case study of Bombardier with SWOT,internal and external elements which add to the company success

Executive Summary: Bombardier Inc. (BBD) has seen net profits fall 163.1% from 2000 to 2002. In an effort to regain profitability, it has embarked upon a concentration strategy to focus on its core competencies of aerospace and mass transit, which would be supported by Bombardier Capital and Bombardier International. Secondary research, from sources such as company documents, journals and other online materials have been acquired to present relevant information. This information will be categorized into the following headings: …

…t to secure due to lack of financing. BBD should lobby the Canadian government to provide domestic financing, which would increase Canadian revenue and lower BBD's exposure to fluctuating exchange rates. Overall BBD has made difficult but economically sound decisions to regain its profitability and should continue its concentrating strategy to strengthen itself, and its core revenue generators. Continued steps must be taken to secure a larger market share and reduce duplicity and waste internally.