A marketing plan for marketing a U.S. product in a foriegn country. Swiffer/Mexico

Since the introduction of the North American Free Trade Agreement in 1994, trade between the United States and Mexico has grown an average of 11 percent a year (http://www.ustr.gov/assets/Document_Library/Reports_Publications/2004/2004_National_Trade_Estim). It would be beneficial for a company to decide to market a new product in Mexico over other countries. The benefits are many because of the easy access to the country and the vast knowledge of Mexico. …

…site: http://www.netmba.com/marketing/mix/. Procter & Gamble, (2004). Home Made Simple. Retrieved Dec. 11, 2004, from Swiffer Web site: http://www.homemadesimple.com/swiffer/usenglish/index.shtml. United States Trade Representative, (n.d.). Mexico. Retrieved Dec. 11, 2004, from http://www.ustr.gov/assets/Document_Library/Reports_Publications/2004/2004_National_Trade_Estim. U.S. Department of State, (n.d.). Background note: Mexico. Retrieved Dec. 11, 2004, from Mexico (09/04). Web site: http://www.state.gov/r/pa/ei/bgn/35749.htm.