ADVERTISING

A saying goes like this: Doing business without advertising and smiling sweetly to a beautiful woman in the dark is the same thing. Only you know what you are doing but nobody else does. That saying should be enough to make the point that advertising is necessary for almost any business (except illegal ones, of course). One of the primary objectives of any business firm is to sell the goods or services it produces. Advertising …

…her. Furthermore, advertising creates employment opportunities for many people. Now, let us come to the inside machinery of advertising and how it helps to make products sell. Advertising persuades customers by making various appeals to him/her. Basic appeals include the prospects of more money and better jobs, security against the hazards of old age and illness, popularity and personal prestige, praise from others, more comfort, increased enjoyment, social advancement, improved appearance, and better health.