AMWAY: An argument on how the strategic capability of this organisation could further be developed

Introduction/Company background According to the official Amway website at www.amway.com, Amway is one of the world's largest direct marketing companies. Founded by Rich De Vos and Jay Van Andels in Michigan in 1959, Amway's sales were more than half a million US dollars during its first year of business. In 1980, the company had its first billion dollar year of estimated retail. In the United States, there are more than 450 Home Care, Home Living, …

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