AOL and Time Warner merger.

Merger Madness How can multi-million dollar companies make themselves larger than they already are? Simple, they merge with another giant to make a super giant. Sounds easy, but it doesn't always work out profitable. January 2000 was the month of one of the biggest mergers between two large-scale media companies, America Online and Time Warner. Was a merger the best move for Steve Case of AOL and Gerald Levin of Time Warner? Or will it fail …

…mergers. This will increase satisfaction among subscribers. So in my opinion, Case made the smart move buying Time Warner. It may have consolidated the media into a larger, more powerful company, but in the end I believe it will benefit the AOL Time Warner subscribers. Works Cited AOL Time Warner. 4 Mar. 2002 Folkerts, Jean, and Stephen Lacy. The Media In Your Life, An Introduction to Mass Communication. 1998. 2nd ed. Boston: Allyn and Bacon, 2001. RDS Suite. 5 Mar. 2002