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The obvious reason for designer perfumes is to impress and to lure the opposite sex and each advertisement chosen blatantly uses sex to advertise their respective products. The French Connection advertisement shows a man in bed with a very happy woman. The advertisement also has very obvious sexual implications. In the Azzaro advertisement, there is a man shown at a woman's doorstep. The reader is supposed to assume that the man is over at the …

…knowing your audience. If a make-up company advertises their product in a men's magazine or during a Sports Center, no matter how good the commercial is, it will be unsuccessful. The French Connection advertisement was successful because it appealed to the men, the main audience, and also women. While the Azzaro advertisement failed to appeal to the main audience. Even though the Azzaro advertisement had more meaning to it, it was not a great ad