Al Capone

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…public as few public figures ever do. Capone's fame should have been fleeting, a passing sensation, but instead it lodged permanently in the consciousness of Americans, for whom he redefined the concept of crime into an organized endeavor modeled on corporate enterprise. As he was at pains to point out, many of his crimes were relative; bootlegging was criminal only because a certain set of laws decreed it, and then the laws were changed" (Bergreen).