Alcohol Advertising: A System Targeting You

Targeting is directing promotions of a product towards a group of individuals who are likely to buy it. Different products are targeted at different audiences. After a company determines its target audience, that audience is researched in order to learn about lifestyle, attitudes, values, and so on. Companies then can effectively reach their audiences by knowing what magazines they read. Alcohol advertisements in "Maxim", a magazine for men, frequently target, reach, and entertain the male …

…going to make them feel and look like the models they see from the advertisements. If a male that has lower self-esteem views an advertisement, they see the people in the advertisements and want to be like them. Therefore this effective advertising takes advantage of the public's weakness, wanting to be perfect just like the people shown in the advertisements. In doing so, the male audience becomes the prime factor for an alcohol company's profit.