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RESEARCH CONDUCTED BY: AALIYAH KHAN, HARPINDER RAI, NIKITA PATEL, PARMJIT DOIL & YUAN LIU CONTENTS Page 3: ...........................................Brief Page 4: ...........................................Objective Page 5: ...........................................Primary Findings Page 11: ....................................... Marketing Strategy Page: Page: BRIEF "Research top 500 companies in the UK, find out what training they buy and how. Construct a marketing strategy" OBJECTIVES Key objectives are: *<Tab/>What are potential customers looking for - what are their needs? *<Tab/>How can we
site regularly with fresh information about your latest sales, recent initiatives, and new programmes. Competitors The Business Training Company (Yorkshire) Ltd http://www.bustrain.co.uk/main.htm http://www.portfoliokm.co.uk/ http://www.btp.uk.com/main.html Based in London http://www.trainingmasterclass.co.uk/stage1/EN_GB/external/inCompanyTraining.html http://www.hawksmere.co.uk/Croner/Croner_incompany/index.html http://www.nlpgroup.freeserve.co.uk/trainers.html training company NLP
