American Airlines Case Study BUS 490 Strategy and Policy

American Airlines Case Study BUS 490 Strategy and Policy American Airlines Background 1920's In 1926, a young aviator named Charles A. Lindbergh stowed a bag of mail in his little DH-4 biplane and took off from Chicago for St. Louis. Later that day, he and two other pilots flew three plane loads of mail from St. Louis to Chicago (AMR Home Page). At the time, Lindbergh was chief pilot of Robertson Aircraft Corporation of Missouri, which was …

…remain stagnant if not decreasing in small volumes, whereas maintenance costs remain high if not increasing". To combat these issues American Airlines is going to have to focus on making some dramatic changes to stay on top of the fast changing industry. Reference: American airline home page [On-line]. (2004). Available Internet: http//www.amrcorp.com A.Michalopoulos, (1999). The future of commercial airlines [On-line]. Available Internet: http://www.spacefuture.com/archive/the_future_of_commercial_airlines.shtml