An Analysis of the Pharmaceutical Industry using Porter's Five Force model, PEST, BCG Matrix and predicting future prospects.

"In 1897, Felix Hoffmann created a new industry. He found a way of adding a cluster of two extra carbon and five extra hydrogen atoms to a substance extracted from willow bark. The result is known to chemists as acetylsalicylic acid. To everyone else it is known as aspirin. It turned Bayer, the dye-maker Hoffmann worked for, into the world's first modern drug company." Geoffrey Carr, The Alchemists, The Economist - Feb 19th 1998 Today's Pharmaceutical Industry …

…aa_DTC.htm Pharmaceutical Industry Analysis http://www.freeforessays.com/show_essay/61946.html HCM Supercharges Drug Revenues - D. John Loden and Milton Liebman http://www.cpsnet.com/reprints/2000/03/Loden.pdf Loadstone. Pharmaceutical industry analysis in Hungary with the focus on Egis business policy and its competitors. CheatHouse http://www.CheatHouse.com/essay/essay_view.php?p_essay_id=13860 Loadstone. Procter & Gamble. CheatHouse. http://www.CheatHouse.com/essay/essay_view.php?p_essay_id=6668