Analysis of cultural issues.

In the 1870s, the anthropologist Edward Tylor defined culture as that complex whole which includes knowledge, belief, art, morals, law, custom, and other capabilities acquired by man as a member of society It is crucially important to understand and explore cultural differences between China and UK. Understanding of the culture leads to better communication, anticipation of behaviour, ability to distinguish correct, reasonable, acceptable, safe behaviour and building of skills necessary to meet and negotiate to …

…which different cultures socialized their members into accepting ambiguous situations and tolerating uncertainty. Members of high uncertainty avoidance cultures placed a premium on job security, career patterns, retirement benefits, and so on. They also had a strong need for rules and regulations; the manager was expected to issue clear instructions, and subordinates' initiatives were tightly controlled. Lower uncertainty avoidance cultures were characterized by a greater readiness to take risks and less emotional resistance to change.