Analyzing the market of MP4 player and replying consultation of whether the company (TOSHIBA-assumption) should sell the MP4-player.

1. Terms of Reference Ever-high-heated, unsocial MP4 multimedia player seems to be on the spotlight all of a sudden. Not only the global MP4 founder, French Archos beefs up promotion to its flagship AV400, and also other known digital vendors active in Chinese market like Samsung Electronics, MSI, Zarva Digital, and iRiver have successively released their own MP4 multimedia MP4 players. (http://www.ccidconsulting.com/search/channel/detail.asp?Content_id=1890) At present, MP4 player looks …

…ground. So our company suggests that your corporation should join the MP4 player market. Sincerely hope this consultation will bring profit to your firm. Bibliography CCID Consulting Company, 2005, "Price of MP4 Remains to Be Pulled Down to Entry Level", http://www.ccidconsulting.com/search/channel/detail.asp? Content id=1890, accessed on 25/07/05 Consumer Electronic Department, 2005, "China's Mobile Phone Opportunity: Growth in MP3 and MP4", http://www.ccidconsulting.com/search/channel/detail.asp?Content_id=6187, accessed on 12/12/05