Andrea Jung's Leadership in Avon

Andrea Jung's Leadership in Avon Running a business today is harder than ever before because of the speed and complexity of change in the so-called new economy. By "new economy", it doesn't simply mean the high-tech sector or the dot-com bubble; the phrase has taken on a much wider meaning than that. It refers to the new rules of competition and how they are affecting everyone, everywhere. As a matter of fact, the most intense …

…business online, including customer prospecting, ordering, getting account status, and making payments. Under her leadership, Jung also outlined a best-of-both-worlds strategy designed to grow Avon's customer base without disenfranchising its field reps. Avon products will be distributed through five channels: through its three million Avon ladies in 137 countries; through middle-market retailers, such as JCPenney; through mall kiosks franchised to local Avon representatives; through chic, company-owned Avon Centers; and through the company web site, Avon.com.