Apple Computer Case Study

Apple Computers is perhaps the one computer company with the most interesting story line ever. Most people wouldn't associate a simple computer company with a long and dramatic tale filled with ups and downs however Apple's story is just that. The first major computer company to hit the personal computing market, one would think that Apple would be a more common and familiar name than Microsoft is today in the computing world. However, this is …

…success with that product, Apple may wish to develop that product line more. Still along the same lines, Apple should look into the tablet-pc market. It's still a very new market, and if it does explode in the near future Apple would do well to have a piece of that pie. Continued smart investing, and marketing their new products to their key markets, should ensure that Apple remains a profitable corporation well into the future.