Apples G4 Marketing Snafu

In fulfillment of the periodical paper assignment, I have chosen a recent story concerning Apple Computer Inc. as the topic for the first paper. Summary of Situation: After setting off a storm of consumer complaints earlier this week, Apple Computer Inc tried to make amends Friday by reversing a retroactive price increase for a small number of customers who had pre-ordered its new top-of-the-line G4 PowerMacs. Earlier this week, Apple said it was unable to …

…for the other lines does not make much ethical or business sense at all. In fact, maybe Apple could drop the price on the 500 MHz G4, as a courtesy for the delay in the product. Perhaps this type of strategy wouldn't be best for the bottom dollar at the company, but the publicity and word-of-mouth support for the company would foster trust, confidence, and growth, which, by their very definition, will lead to increased revenues.