Aqualisa Quartz: Simply a Better Shower, Case Study

Introduction Aqualisa Quartz: 'simply a better shower' - a significantly innovative product developed by Aqualisa, in terms of both cost and quality, has been facing challenges in the market since its launch four months ago. The product described by one of the customers (a plumber) is a 'push-fit-connect-you're done' shower and offers the customers 'what they (the plumbers) want'. Despite the above facts, Quartz has experienced poor sales and has not met the company's expectations. …

…terms of repeat business, because majority of the UK shower market is made of replacement showers and plumbers tend to remain loyal to their selected brand. The challenge for Aqualisa is in effectively communicating to its customers and making them aware of the fact that they have developed such a product, before their competitors catch up. References Jobber, D. (2004). Principles and Practices of Marketing. McGraw Hill. Youngme. M. (2003). Aqualisa Quartz: Simply a Better Shower. HBS